Popular Training Programs from HR Proactive Inc.
Phone: 1 888 552 1155
558 UPPER GAGE AVENUE, UNIT 2, BOX 217
HAMILTON, ONTARIO L8V 4J6
An existing business relationship between the sender of the CEM and the recipient will be found if, within the previous two years the recipient has:
The existing business relationship is renewed with each transaction, so that the two-year existing business relationship starts over.
There are three categories of implied consent. Consent will be implied if:
· there is an existing business relationship between the sender and the recipient;
· there is an existing non-business relationship between the sender and the recipient; or
· the recipient has , through “conspicuous disclosure or publication” disclosed their email address without stating that they do not want to receive a commercial email. Publication of an email on a business card or a website fit into this category.
Express consent means that a recipient has voluntarily agreed to receive a CEM and this consent is documented. Under CASL, a person who seeks express consent to send a CEM must:
a) state clearly and simply the purpose or purposes for which the consent is being sought;
b) provide information that identifies the person seeking consent and, identifies any third party recipient;
c) give contact information for (about) the person sending the CEM, such as a mailing address and a telephone number to an agent or voice mailbox, or an email or web address of the sender or person on whose behalf the message is sent; and
d) state that consent can be withdrawn at any time.