Express consent means that a recipient has voluntarily agreed to receive a CEM and this consent is documented. Under CASL, a person who seeks express consent to send a CEM must:
a) state clearly and simply the purpose or purposes for which the consent is being sought;
b) provide information that identifies the person seeking consent and, identifies any third party recipient;
c) give contact information for (about) the person sending the CEM, such as a mailing address and a telephone number to an agent or voice mailbox, or an email or web address of the sender or person on whose behalf the message is sent; and
d) state that consent can be withdrawn at any time.